eReaders for Junior

We wrote a shocked post back in March about publishers marketing to children who use iPhones and iPads. Let a small child play with an iPad? Now there is no need to worry about getting baby food smeared across the screen or having your expensive piece of technology being dropped by tiny hands. There are now several eReaders available for the toddler set to age ten. eBookAnoid has a review of several of them.The reviewer states that he is sure you will see a jump in your child's reading if you buy one. What do you think?