Just read an article in Publishers Weekly titled "Where the Kids Are: Marketing Online". I was a bit shocked by this quote: "In general we've seen a major shift in resources and dollars to the online market," says Lucille Rettino, director of marketing for the Simon & Schuster Children's Publishing Group. "We still do traditional marketing, but if we want to reach kids--even as young as three or four, who are playing with their parents' iPhone or iPad--we need to be in that space." Now I don't have either an iPhone or an iPad, but I do have a 3 1/2 year old and I can't picture myself letting him play with either of those things. Would you let your child play with your iPhone or iPad?
Wednesday, March 16, 2011
Sticky Fingers
Just read an article in Publishers Weekly titled "Where the Kids Are: Marketing Online". I was a bit shocked by this quote: "In general we've seen a major shift in resources and dollars to the online market," says Lucille Rettino, director of marketing for the Simon & Schuster Children's Publishing Group. "We still do traditional marketing, but if we want to reach kids--even as young as three or four, who are playing with their parents' iPhone or iPad--we need to be in that space." Now I don't have either an iPhone or an iPad, but I do have a 3 1/2 year old and I can't picture myself letting him play with either of those things. Would you let your child play with your iPhone or iPad?
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I'm always shocked by the parents that hand their toddlers their phones to play with in an effort to keep them quiet while they use our PCs! It usually doesn't well...
ReplyDeleteMe? No. However, I have a couple friends from high school that let their ONE-YEAR-OLD play with their iPad. They have age-appropriate games on there, but seriously? It's a bit extreme.
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