Monday, September 21, 2009

Blog Tours and Twitter Campaigns

Did you know there are blog tours and twitter campaigns? At the risk of sounding naive, I didn't. For those of you who are naive, like myself, the book publishing world is making use of blogs and Twitter as a way to expand on the traditional book tour. Apparently Philippa Gregory and her publisher made use of Twitter for her latest book, The White Queen. "A worldwide online marketing program included a Twitter campaign leading up to the August 18 pub date, which was tweeted in the voice of the main character, Elizabeth Woodville." I wonder what Elizabeth Woodville, Queen consort to Edward IV from 1464 to 1483, would think about tweeting? Kristin Cashore, popular teen author, recently started a blog tour to promote her upcoming release Fire. She will make the rounds of popular reading/book blogs as a guest blogger. Here is her schedule if you are interested. As Bob Dylan says "the times they are a-changin".

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