This morning I was flicking through channels looking for a news show that was not featuring endless commercials or discussions of Sarah Palin's new clothes when I saw video of a man walking with a group of frisking Golden Retrievers and Labrador Retrievers. Since I have Goldens I had to stop and see what it was about. I was startled to discover it was an advertisement for a book! Dean Koontz was walking with a group of dogs and talking about his book The Darkest Evening of the Year. It is very rare to see books advertised on TV. Why is that, I wonder. Is it because they assume people who read don't watch TV? Or that people who watch TV can't read? Anyway, you should read Dean's hilarious account of the making of this commercial. And it is a great book, especially for Golden Retriever aficionados.
Thursday, October 23, 2008
Advertising Books on TV
This morning I was flicking through channels looking for a news show that was not featuring endless commercials or discussions of Sarah Palin's new clothes when I saw video of a man walking with a group of frisking Golden Retrievers and Labrador Retrievers. Since I have Goldens I had to stop and see what it was about. I was startled to discover it was an advertisement for a book! Dean Koontz was walking with a group of dogs and talking about his book The Darkest Evening of the Year. It is very rare to see books advertised on TV. Why is that, I wonder. Is it because they assume people who read don't watch TV? Or that people who watch TV can't read? Anyway, you should read Dean's hilarious account of the making of this commercial. And it is a great book, especially for Golden Retriever aficionados.
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Some of us even read WHILE watching TV!
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