Why Do You Purchase a Book?

In a survey investigating the book-buying habits of Americans, the advertising firm Spier NY asked 813 people what motivated them to buy a book. Those surveyed could choose more than one answer; the top eight answers are below:

1. Friend's recommendation 49%
2. Familiarity with author 45%
3. Description on jacket 32%
4. Reviews 22%
5. Advertisement 21%
6. Place on bestsellers list 17%
7. Reading Group pick 16%
8. Cover design 12%

For me, there were no surprises on this list.Not asked, but I hope analogous, is what would motivate a library patron to borrow a book. I would also hope that the #1 answer would be Librarian's Recommendation!

Remember that we're not here just to help you find the gross national product of Peru! You are highly encouraged to ask us your "what should I read next" questions too. Mention an author or a genre you've enjoyed and we'll suggest some similar titles you'll like. This service at libraries is called "Readers' Advisory" and it's a part of our job we love to do!!